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As if the Kardashian sisters haven’t already endorsed enough products, it now looks as though the beauty industry is next in line for the trio. Khroma beauty, to be exact.
“We’re so excited to partner with Boldface Licensing+Branding on this new venture. There’s a glam girl in all of us and it’s a dream come true to have our own makeup line and to share it with women around the world,” the Kardashian sisters said in a statement . Sold exclusively at Ulta (starting in December), Khroma beauty is set to include faux lashes, mascara & compact mirrors, with a more extensive line being released in 2013.
The ladies tell E! News, “Makeup has been an essential part of our lives for so long. Like fashion, it’s always changing and evolving just as we do and we can’t wait to share this new venture with our fans!”
According to the press release, the new line is said to bring a “luxury feel and quality to the mass customer, with exquisite formulas to emulate the eyes, lips and complexion looks for which the Kardashian sisters are famous.”
Quite frankly, I’m surprised this hasn’t come sooner. The Kardashians always have perfect makeup & hair (I won’t be shocked if a line of hair extensions is their next undertaking). I’ll definitely be checking Khroma out in Ulta stores.
Do you give the Kardashians newest endeavor a yay or a nay?