Not only is Jay-Z an incredible artist, but his business acumen is remarkable. With a new collaborative business venture alongside the New York Yankees, the rapper is taking his Rocawear brand to another level.
According to GlobalGrind, Jay’s clothing line has inked a sponsorship deal with the New York Yankees for the 2012 season. The deal will provide Rocawear with branded signage inside of Yankee Stadium, as well as integrated promotions during the season.
Jameel Spencer, EVP of marketing for Rocawear men’s division, says Jay’s passion for the Yankees makes the deal a “natural partnership.” Spencer adds that they’re very excited to be working the the team, and “feel another championship” coming on in 2012.