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Yay or Nay? – Evelyn Lozada Launches Cosmetic Line

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From t-shirts to novels, Evelyn Lozada has generated revenues in a myriad of ways — why not add a cosmetic line to the list?

Known for her shimmery eye shadow, “E” by Evelyn Lozada is heavily inspired by the trendsetting beauty and style that Lozada possesses on screen. “E” by Evelyn Lozada features a collection of professional shadow palettes that Lozada uses to create her own looks.

The beauty brand will launch a full collection of eye-shadows, powder pigments, blushes, bronzers, lipwear, lipgloss and nail polish highlighting makeup trends that fans have had the pleasure to see Evelyn Lozada wear. The line will also carry “E”- Collections specialty items featuring a 28-color Cosmopolitan shadow palette with a stunning rhinestone encrusted metallic pink shell and Blizzard a 28-color cool shadow palette with a gorgeous metallic mirrored shell and much, much more.

“I have always been a risk taker when it comes to my personal style and the opportunity to leave my creative mark on the cosmetics world is beyond thrilling and a huge dream,” Lozada said. “I wanted to create a trendy high-quality product that didn’t need to come with high costs for that savvy beauty consumer.”

“E” by Evelyn Lozada will initially be available online at However, the line will also be made available to retailers in the upcoming months.


Hopefully the actually product is better quality than the packaging, because “E” by Evelyn Lozada looks mighty cheap from these images.

I always look at celebrity products (shoes, clothes, accessories, cosmetics) & think, would they wear it on themselves? I highly doubt Evelyn would...

Does Evelyn’s new cosmetic line get a yay or nay?


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